In IT, a cookie is a piece of text information that a website visited places on the browser on your own computer.

What is the purpose of cookies?

Cookies store certain information such as the shopping cart, recently visited pages or login information (not recommended!). As a result, the website loads faster the next time the user visits, can cache statuses (important in the event of system failures or a break in the Internet connection) and ideally has relevant information ready again. Site operators also benefit from information that flows directly into their web tracking. This enables you to analyze in detail which ?routes? (customer journey) a visitor has traveled, on which pages he has been spending how many seconds and when and how he has left the page. Various measures for online marketing can then be derived from this information.

How can I block cookies?

For some time, website operators have had to point out that their website uses cookies when they are called up for the first time. The user then has the option to agree to this or to use the setting options in the web browser that allow the blocking or saving of cookies.